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Palatial Experience - Opulence at its best - Review of Fairmont Jaipur, Kookas, India - TripAdvisor
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- From Poverty to Opulence.
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Close Your changes have been saved successfully. Additionally, the boutique hotelier is generally a local resident who can tell more fascinating stories about the new city than brochures on the travel desk.
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As new players and disruptors like AirBnB compete for customer preference, hotels are trying hard to maintain their profit margins. In , valuation of Airbnb exceeded USD 30 billion, far ahead of most big hotel chains, even though the company does not own a single real estate property- a Uberification of the hospitality business, if you may.
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To match such competition, hotels have to frequently draw up fresh pricing strategies to retain guests and conference clients. These strategies have a direct effect on the quality of services offered to guests. For example, some hotels may eliminate turndown service, stock up only basic supplies and provide limited housekeeping services to cut costs. In contrast, boutique hotels with their limited rooms and lower charges do not have to worry about unplanned expenditure.
Challenges for boutique hotels emerge when it comes to establishing their presence in a market. Investors are drawn to properties that have been branded well and have promising returns on investments. However, independent hoteliers generally do not have specialised teams and large funds for efficient digital communication strategies or branding, as against big hotels that have both the financial muscle and, consequently, access to skilled professionals to take care of these activities.
One way to tackle this problem is that independent operators can tie-up with third party service providers, local artists and small businesses to create valuable vacation experiences. These tie-ups will curb expenses, improve social media presence, and free up time for hotel employees to focus on their core skills. Your email address will not be published.
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