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Stepping on the scale

Even the dimmest celebrity has grasped that Twitter is a great way to sell themselves. Everyone is a bit hazy about how best to use social media but there are specific ways of finding an audience.

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Abbott purchased a piece of marketing software called Tweet Adder that enabled her to make contact with people who followed other authors in the same genre. Spamming strangers via Twitter is not usually a route to sales success. Self-published authors and gurus still see too many authors conducting one-way shouting about their book.

Chat about stuff other than your book, reply to everyone, and don't get drawn into slanging matches with hostile reviewers. I don't do too much of that," says Wilkinson. Building an audience on Twitter is time-consuming. How often is it OK to plug your book? Once an hour?! Galley suggests five times — a day.

That sounds like a full-time job to me — try employing your sulky teenager or dog to do it for you. Working through the night to write a book while slaving away at a menial day job is an obligatory component of every romantic self-published success story. Anyone who has knocked out 70, words on top of a job and family life doesn't need to be told to work hard. What is new, perhaps, is that this nocturnal drudgery doesn't stop with your book's publication. Galley gets up at 7am to do what he calls his "social media rounds", visiting eight or nine different social media sites to keep abreast of online chatter.

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As any author promoting a book knows, promotional duties play havoc with writing. Unlike many authors, Galley stays online even when he is writing. He claims the quality of his work is not affected. If only it was true for all of us. Too much marketing may be a damaging distraction: according to the Taleist survey, top earners all spent more time writing than marketing their books.

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The fusty old book business may still be a lifeline for self-published authors and its collapse hurts all authors. The online world that opens so many doors is shutting others. Ian Collins , an arts journalist and author, recently wrote of how a book he published through a small imprint about the artists of Southwold sold 1, copies in two bookshops in the Suffolk coastal town.

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He and his small publisher would love to reprint but Southwold's two bookshops have now closed down. Self-published authors with books that serve a particular geographical audience can find audiences through bookshops — where they still exist. The physical book is expensive to self-publish but it can still be worth it, if you can persuade a sympathetic outlet to stock it. The future may be a world where authors prove themselves in the self-published world before they are snapped up by mainstream publishers. This product is directly related to Vipassana meditation as taught by S.

Learn More. Vipassana , which means to see things as they really are, is one of India's most ancient techniques of meditation. More information about Vipassana as taught by S. Goenka is available at www. The tag Vipassana identifies products that are directly related to this tradition and differentiates them from other Theravada resources available on our site. While the main emphasis in Vipassana meditation as taught by S. Goenka is on actual practice, this product may provide inspiration and guidance to a Vipassana meditator.

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This kind of intellectual exploration also helps a meditator to gain an understanding of the evolution and historical context of their meditation tradition. This understanding in turn deepens their practice and understanding of the Dhamma. This is the classic introduction to Vipassana meditation: a full-length study of the teaching of S.

Goenka, prepared under his guidance and with his approval.

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