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2. Declaration of my research question

Journal of Management Information Systems. Homburg C. Journal of Marketing. Koch, G. Internet und Partizipation, pp. Strategy and Communication for Innovation, pp. Lerch, T. Matzler, K. Strategie und Leadership, pp. Journal of Business Strategy.

Consumer Brand Bullying Behaviour in Online Communities of Service Firms

Nomos, Baden-Baden. Springer Gabler, Duisburg. Visual Communication Reader. De Gruyter. Sommer, K. Bartl, M. Discontinuous Innovation: Learning to Manage the Unexpected. Series on Technology Management. Baum, D. Bilgram, V. Collm, A. E-Government Review. Faullant, R. Trend Book.

The concept of virtual water as a policy tool?

Leaders of Change. Brand Logic Spectrum. Transfer Werbeforschung und Praxis. Journal of Interactive Marketing. Leading Open Innovation, pp. Management of the Fuzzy Front End of Innovation, pp. Submitted at Conference Paper. Brand Consumer Relationship , Boston. Research Policy, May Gebauer, J. Journal of Business Research. Kathan, W. Tagungsband Verwaltungsmodernisierung, Speyer. Strategy and Communication for Innovation, Springer, Hamburg. Kohler, T. Strategy and Communication for Innovation, Springer. Matzler K. Matzer, K. Tusche, N. Instituto Economia Digital, July Instituto Economia Digital, June Austria Innovativ, March Economic Engineering.

February Social Media Magazin , IV. Das Rathaus. Richter, S, Perkmann Berger, S. Stockinger, H. Wirtschaftswissenschaftliches Studium.


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Inbrief, May Markenartikel, June Journal for Product Innovation Management. Marketing Science Conference. Erich Schmidt Verlag, Berlin. Birke, M. Blohm, I. Decision Support Systems. Identifying Winning. ISSN online. Engineering Management Research. Harvard Business Manager. Journal of Interactive Marketing for 2nd Review.

Marco Nierlich: Im Dialog mit der Community -- Social CRM

Marketing Review St. Advances in International Marketing. Creativity and Innovation Management.

Table of Contents

Kreativwirtschaft, January Computer Society Press: Maui, Hawaii. Haller, J.

Vol 1, pp. Huber, F. Josef Eul Verlag, Lohmar. Jawecki, G. Enterprise 2. GOR12, Mannheim, March Kalogirou, K. Public Management Colloquium , Hamburg. Koch G. Trauner Verlag, Linz. Staat und Verwaltung auf dem Weg zu einer offenen, smarten und vernetzten Verwaltungskultur.

Epubli, Friedrichshafen. NWV, Wien, Graz. Kongress zum Wissensmanagement in Unternehmen und Organisationen , Stuttgart. Kroll, F. Neus, A. Pavlovich M.

List of Illustrations

Der Gemeinderat, May Social Media Magazin, IV. Peace Review. Lead Digital. Scholl, J. Toubia, O. Marketing Science. IT-Press, September Media Spectrum. Ippress Siemens Patent Report, February Baur, F. Proceedings of the KnowTech Controller Magazin, April Dennhardt, S. Im Web 2. Designwirtschaft in Bayern. Direkt, Schwerpunktthema.

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Hutter, K. Conference Informatik — Informatik schafft Communities, Berlin. Strategische Nutzung von Social Media und Web 2. Download preview PDF. Skip to main content. Advertisement Hide. Summary The absorption and convergence of new communication and information technologies and services in a growing number of economic and social areas has increased significantly in recent years. This is a preview of subscription content, log in to check access. August, S. CrossRef Google Scholar. Google Scholar. Jahrgang, Nr. XVII, No. Bernstein, Peter L.

Collis, David J. Coyne, Kevin P. Gemini Consulting , Condrinet. First Quarter, S. McAfee, R. May, S.