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Results of Multinominol regression Variables Coefficient S. Wald Df Sig. Overall correct prediction rate of the model was Prediction rate for true positives presence - 1 was The best cut-off level that optimized sensitivity and specificity was at 0. Final analysis at this cut-off point had ten explanatory variables were used to develop final equation,. Among them, recreation specialization was expected to be an important factor to affect recreationists future behavior in outdoor recreation research as well as management issues.

Results showed all the variables hover the positive effectiveness on the consumption of durable goods was around 90 percent and that only 10 percent of the variables were not effectively influenced the consumption practice of durable goods. Since there have been only a few previous studies dealing with resource substitutability in consumption pattern, However, we know that many studies regarding substitution have been concentrated on recreationists willingness to substitute under some hypothetical condition substitutability rather than actual behavioral change in their resources or activities.

The multinomial logistic regression model provided sufficient evidence that consumer attitude was closely associated with an individual s willingness to enhance the consumption which means that Persuasion of family members, relatives, advertisement, price, income, peer group pressure, availability of loans, festival discount, occasions in home influence the consumer behavior of the respondents in the studied area. Conclusion The examination of the consumer behaviour on procurement of durable goods in Kanchipuram district, as the economy grows which unleash the Per capita income of the individuals, escalation of income and the aspirations of the individuals triggered by the various peer group pressure and the advertisement together influence the consumer choice to procure the durable goods, as the procuring potentiality and the aspiration to procure have enhanced the consumption of durable goods, the study unearth the intensity of the various socio, economic and psychological factors on consumer behaviour to procure durable goods, it is also noteworthy that the influence of peer group and other pecuniary factors influence the consumer to procure durable goods in the semiurban areas as well, This study as pre-research for future research will help various stakeholders e.

Additionally, the results of this study suggested that consumer specialization level behavioral, cognitive, and affective is closely related to their future behavior pattern, such as recreation substitutability, consumption pattern enhance the overall sales which ultimately results in overall development in the economy, in the changing context in the utilization of home appliances is imperative and useful to the housewives as well as working women, it reduce the tension pressure of the individual and enable them to lead sophisticated life on the other hand purchasing power is also an prominent factor influence the consumers, however, the demonstration effect and group behaviour had significant influence on consumer behaviour towards procurement of durable goods.

References: Alwitt, Linda F. Functional and belief dimensions of attitudes to television advertising Implications for copy testing. Journal of Advertising Research, , Vol. Indian journal of marketing, , vol. Impact of advertisingon consumer durables markets: A study of Refrigerator consumer. Indian Journal of Marketing, , vol. Consumer side experimental examinations of signaling theory: Do consumers perceive warranties as signals of quality. Journal of Consumer Research, June, , vol. And Karen D. On color TV and Washing Machines. Business India, December, , Ravichandran, M. Consumer preferences and priorities A factor analytical approach.

The Indian Journal of Commerce, Vol. L , Ramaswami, V. Ramana Rao, P. Advertising Express, pp Saksena, G. And Siegel, S. And Joseph, W. Volume :2, Issue :4, April www. Alex, M. Com, M. Maria Selvi M. Vincent s College of Commerce,. Continuous issue 19 January March Analyzing Consumer behavior towards different mobile handset brands- with reference to Jamnagar city Abstract: It is evident that the market of mobile handset in.

Greeshma A, M. Consumer behaviour: Consumer behaviour is defined as the behaviour that consumers undertake in searching for, purchasing, using, evaluating and. Sivakumar Asst. Volume 18, Issue 1. III Jan. However, in the marketing world a "product" can be almost any commodity that can be marketed, publicly represented or advertised. A product can. Selvarani, M. Phil, B. Zeenath Amman, M. Phil, MBA, 1. Why do advertisers use models in the advertisements? Why do advertisers use cartoons rather than human.

Post purchase level of satisfaction varies with consumer s involvement and overtime.

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Specifically, high-involvement consumers tend to express a higher level of satisfaction immediately after purchase,. Student Business Management, International Business. Trakia Journal of Sciences, Vol. Assistant Prof. Dept of Commerce, Govt.

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Volume 18, Issue II December. VI November. Arts College, Cuddallore Dr. Lalitha, Assistant. Abstract Indian Economy. DOI : Vasudevan, Assistant Professor. Choudhary: N. College, Nanded, Dr. Santosh S. Dandwate: Nutan Mahavidyalaya,. C BCOM. CA, M. COM 2. Rangasamy College. Myilswamy 1 1 Ph.


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Rajamannar 2, Ms. Professor, D. M College For. But the important details behind that the. When designing policy to influence the way in which people buy products, you must take into account the way in which people make choices. It is increasingly clear that consumers rarely weigh-up the full.

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