There is simply too much too learn and too much to build your site, your content library, your social media presence, your trustworthiness, relationships with readers, etc. I squeezed blogging into the cracks of life for many years and it now brings in steady income. If you have some time, it is well worth the effort. Companies want to get their product in front of potential customers. They may be interested in advertising on your blog if your readers are their ideal customers. Here are ways to incorporate advertising into your blog:.
Advertising is easy to start, making it a popular income stream for many bloggers. Also, it runs the risk of frustrating your readers ever been on a site only to be assaulted by the ads? You link to that product or service using your unique affiliate link. When, someone clicks through that link and makes a purchase or completes a desired action set by the company , you earn a commission.
Affiliate marketing is one of my favorite and most profitable income streams. You can highlight products or services you use and love without having to do the work of creating or maintaining that product yourself. Many bloggers create and sell their own digital products. Examples of digital products bloggers create:. This is another favorite income stream of mine. Another digital product of mine is the Knowtbook , a form of premium content. A surge of bloggers have started selling physical products the last few years.
It can be profitable, but can get complicated with manufacturing, keeping inventory, shipping, returns, etc. Some bloggers use expertise related to their blog topic and get paid when others hire them. Services can be offered locally or virtually. Offering a service is an excellent way to make money quickly because startup costs are low, little to no inventory is required and you get paid for a skill you already have.
Make sure they are helpful and meaty. Remember, your goal is to become the go-to resource on your topic. Next, figure out which income streams are natural extensions of your posts. Implement them one at a time until you find the ones that work best for you.
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In the meantime, build relationships on social media, in Facebook Groups and wherever your potential readers hang out. People will eventually check out what you have to offer. However, I would caution against it. This can be risky, especially if you will rely on your blog for income. A self-hosted WordPress blog is my recommendation and can be started very inexpensively. See my step-by-step tutorial here. I wade through the internet and find the good stuff. I take your privacy seriously.
When reading income reports, be aware of two things: Understand the difference between total revenue and net income. Most income reports tout total revenue. Net income or profit what really matters is often buried in the post. I came across an income report recently with a super impressive number in the title and Pinterest image. It was total revenue. Not until I read the whole post did I learn this blogger spent well over half their total revenue on Facebook Ads alone.
On top of that, they had an extensive list of expenses. By the end of the post I realized I had netted more than they did the previous month. There are so many variables involved and possible income stream combinations. Your results may vary. How long does it take to make money blogging?
If you need money right away, building a blog may not be your best option. What are the ways bloggers make money income streams? These are income streams. Here are ways to incorporate advertising into your blog: Display ads — Graphics in your sidebar, header, footer or within your content.
Sponsored or underwritten posts — Companies pay you to write posts mentioning them or their product. There are thousands of affiliate programs to join. Some I participate in: Amazon Associates — Get paid when readers purchase Amazon products through your links. WP Engine — The host I use to run my own site.
Bluehost — The host I recommend to new bloggers in this post. Amazon Influencer Program — A different Amazon program which gives you your own Amazon shop like mine here.
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Ultimate Bundles — A company that sells bundles of digital products at steeply discounted prices. With just a decent light, microphone, and camera, your business can start using YouTube to drive traffic and generate leads. Even your iPhone will do. In fact, every year it seems, new tools come out that allow people like you to edit your video content with ease. For editing your own video content for YouTube, consider WeVideo. Finally, you might want to consider using video ads on YouTube. They look something like this. Depending on the type of ad you choose to use, viewers will either be able to skip your ad after a few seconds or YouTube will make them watch the entire thing.
In the end, your advertisement on YouTube will only be as good as your determination to find out what works. History : LinkedIn is older than Facebook.
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Reid Hoffman , one of the early members of PayPal, founded it in The strategy that got them some traction was focusing on what worked well. What they always had going for them was being profitable very early. Thanks to premium subscriptions, a paid job board, and a few other freemium options, they were making money after only three years of being in business.
People are there for one thing only: business. If your content helps people expand their networks or conduct business in a better way, it has a place on LinkedIn. If not, you might want to focus on other channels first. Basically, LinkedIn Groups are a place for like-minded professionals to gather and discuss topics of interest or establish their expertise. You might want to consider joining one to establish your business as an expert on certain topics. And if your business falls into the B2B category, LinkedIn might just be the best place for your advertisements.
In fact, marketers rate LinkedIn as the most effective social media platform for B2B companies. That means that your business can get some serious attention on the platform if you play your cards right. With million unique monthly users , Reddit might just live up to their description. It focuses entirely on community benefit.
But if Redditors like what they see, they can easily drive enough traffic to your site to crash it. Users can upvote and downvote entries, links, and comments. The most popular and helpful submissions always show up on top. Reddit rewards or punishes accounts with karma, which they display separately for links and text posts. The platform took off when celebrities started doing AMAs. During AMAs, Celebrities hang around on the platform for a while and answer user questions live. Context: Reddit is tough to crack. Submit funny and helpful links for a while just to build up your karma, and then refer back to your content.
And, be sure to make the links a side note rather than the entire content of the post. Take some time to understand the audience before you start using the platform to advertise and market. As we already discussed, advertising gone wrong can hurt instead of help your business on Reddit. The platform consists primarily of males under the age of thirty.
And users highly discourage content that is too salesy. If so, then you can create an ad and see how it performs. Snapchat has million daily active users. Since all images and videos disappear after 10 seconds max, the context suggests that all content on the platform is fleeting and short-lived. For example, you could give your audience access to a live event.
Let them behind the scenes. You could show them your practice run of the speech, how you screwed up your makeup, or what a cool car picked you up from the airport. Snapchat is all about sharing those precious moments that we all have so few of in life, so make sure that you use it for just that. After all, a large portion of the current Snapchat user base consists of those who are teenagers or younger.
As the platform finds its footing in the digital world, older populations are flocking to the platform as well. In fact, one entrepreneur uses the platform to offer regular advice to other entrepreneurs. And DocuSign used it to interact with people during a conference.
Of course, Snapchat requires a bit more creativity on your part than other platforms. Keep in mind that users can only view your images and videos once. Since all your content is temporary, people might be more inclined to view your snaps while they can and fully take in the content. History: Pinterest is the number one social media platform for marketers who want to target women. You can think of the site as a giant digital scrapbook. Nevertheless, the leads you acquire from Pinterest are high-quality. They collect, they curate, and they share.
Topics like decorations, interior design, cooking, and clothing do extremely well. Due to the nature of the pin boards, Pinterest is also one of the only platforms where images look best when you display them vertically. Keep in mind that your pics need special formatting to look good on Pinterest. Growing your own audience takes a ton of time.
Of course, not everyone will want to go through the hassle of finding, talking with, and hiring influencers. However, despite that gender-leaning, Pinterest is a remarkable platform for getting people to buy your products. History: Huge in some industries and completely unnoticed by others, Tumblr is sort of a mix of a blog, Instagram, and Twitter. This platform is primarily useful for curating images. Users can easily reblog and like these images sort of like retweets and favorites.
You can scroll down an infinite feed, which makes it easy to consume. David Karp founded it in , and as of November , Tumblr powers over million blogs. Some of these belong to celebrities like Lady Gaga. Context: The endless scroll feature makes Tumblr naturally good for images. Designers and photographers often use it to display their portfolios. GIFs are the cross-pollination of the two.
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Funny memes, animated clips, and short video excerpts make users scroll endlessly and binge-consume the content. That means that your posts and advertisements have a higher chance of the right people seeing them at the right time. Additionally, the vast majority of Tumblr users are young. Most are somewhere between 18 and 34 years old.
One company recognized this with their product, the Holy Meme Bible. They realized that Tumblr loves memes and that the people there would likely respond well to their product. Somehow, within five years, Medium grew into one of the largest blogging sites on the web with an Alexa ranking of A big reason for this success is its sleek and simple design. Ev Williams , one of the co-founders of Twitter, initially launched it in a closed beta before eventually opening it to the public.
Similar to some apps, such as Hemingway , the user interface is incredibly simple. The difference is that users can press publish directly instead of copying the content to their own blog. Before Williams founded Medium, he also created Blogger, which he eventually sold to Google.
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Clearly, he has a knack for blogging platforms. Thanks to its numerous big publications , Medium can be a way to build an entire audience without ever creating your own website. As few as recommends within an hour or two can drive your article right to the front page. Big outlets like Huffington Post, Business Insider, and Entrepreneur often pick up content that has done well on Medium. That gets it additional exposure. In December of , Medium received nearly million visits. This offers a lot of potential for you to get yourself and your business in front of new prospects.
Also, keep in mind that the majority of visitors to the site are men with an above-average education. What does this mean for you? Well, if your social media strategy revolves around posting cooking recipes or cat videos, then Medium may not be the right site for you. For example, the most popular tag in was politics. Take, for instance, the Marketing and Entrepreneurship section on Medium. It has , followers. In a more niche-specific section like this, you may not attract the attention of as many people as you could on Facebook or a larger social networking site.
If your content is more lighthearted or is likely to appeal to a predominantly female audience, then consider a platform like Pinterest instead. But if the topics you blog about relate to more serious matters, then you have nothing to lose by posting them on Medium. If your content is relevant for Medium users, then using the platform for marketing is a no-brainer. Since you still own the rights to the content on Medium, you can do with it as you like. Dave Schools, for instance, experiences a lot of success on the blogging platform. Help Scout also reposts their already-existing blog content.
History: This is another Silicon Valley-based startup. Two former Facebook employees created it in and made it public in It turned out that they were right. Users can also upvote answers to make sure that quality answers show up first. People have built entire platforms from answering questions on Quora, and some answers boast more than 1 million views. The startup just implemented advertisements in the middle of , drawing the eyes of marketers all around the digital globe.
Context: This platform centers around one thing: questions. You can get the most out of it by providing quality answers to popular questions that users have re-asked lots of times.
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Thanks to the voting system, quality answers make it to the top. And, they usually stay there for a long time. Some of the most popular Quora answers came from years ago. For example, you could write a blog post that gives a very detailed answer to a popular question.
You can go to Quora and answer questions like these. Then, if your answer is remarkable, people will upvote it, making it a winner in the Quora SEO system. After all, your audience has a lot of questions. And finding out what those questions are can be seriously tedious. Then, all you have to do is take those same questions and create your own website content around them. In line with the trend to provide more and more life experiences, Periscope allows marketers to hop in front of their phone cameras and talk to their audiences.
Their audience can join live and give comments. The speaker talks, and the audience can react, ask questions, and give feedback. The idea came to the founders when protests arose while they were traveling around Istanbul. Twitter then, of course, made the launch much easier, helping the app garner ten million users in four months. Competitors that launched around the same time included Meerkat and Blab which was for group chats. Neither of them is around today. Currently, the majority of users on Periscope are between 16 and 24 years old, and about two-thirds of the users are males.
One way to do that is by giving things away to commenters.
In order to get live viewers, though, you need to make sure that you promote the broadcast beforehand. For people to actually click through, you also need a great headline. Then, you can make sure that you get the first bunch of live viewers in by using relevant hashtags, tweeting it out a couple of times before you go live, and even promoting it on other channels. You try to engage your audience and build a cohesive brand image around your business, but your efforts fall by the wayside. Similar to GE and Adidas, you can strengthen your brand image and show your audience behind the scenes of your business.
Alright, that was a lot. You now have an overview of the 12 most important social media platforms. Save my name, email, and website in this browser for the next time I comment. I agree to receive an email that'll allow me to claim my prize and a series of emails that will teach me how to get more traffic. There was an error trying to send your message. Please try again later. This sector has grown faster than the Internet itself. But, how about reaching one in five within nine years? People check, check, and check again. Nomophobia is the fear of not being near your mobile phone.
With such widespread use, social media presents an incredible marketing opportunity. Definitions As usual, Wikipedia is a disappointment when trying to define social media marketing. Otherwise, your social media strategy will fail. A great tool to measure shares and the overall impact of content is BuzzSumo : The more shares, the more people love your content.
Organic reach is down Once upon a time, a social media user could post compelling content and easily grow their social media following. You guessed it: ad spend. Remember: Social media platforms are businesses. Facebook, Instagram, Twitter, and every single other social media space wants to make money. They can no longer trust savvy content marketing efforts to build a following. The user is the product. But to reach them, you have to pay.
Channels are merging As entrepreneurs create social media websites, the possibilities become increasingly endless. Take, for instance, cart abandonment emails. Once, the only place to send and receive cart abandonment messages was through email. Now, however, Facebook Messenger and a swath of other messaging platforms are equally viable. Channels are changing, and the way marketers use them is changing even more.
The tools we use are also merging. As more tools flood the Internet, all of it becomes cluttered for the users of those tools. Take MailChimp, for example. Really, this merging of online tools is a good thing for your business. You can think of this as a hub for managing your advertisements, pages, and people.
Advertising options Perhaps the best part about Facebook is the specificity with which you can target your ideal customer. But Facebook actually allows you to put those things into action. You, after all, know your target market best. Lookalike Audiences What happens when you find the perfect audience to target? Fortunately, when you find your perfect audience, you can leverage it. Facebook allows you to create lookalike audiences. Basically, these are audiences that mimic the characteristics of one of your current audiences.
Instagram integration Did you know that when you create an ad on Facebook, you can also run that ad on Instagram by clicking a single button? It takes you no extra work. It will expand your reach with no extra work. Facebook Live People love Facebook live. Whatever the reasons, the fact is the same. People enjoy live video far more than they do traditional videos. In other words, live video might be well worth your marketing time and money on Facebook. It quickly engages people, and they watch it for longer than alternative video content.
However, articles like these surely exaggerate the case. Perhaps Google failed for being Google. Most of us expect bigger wins from such a big company. But if you take the larger picture into account, they still have millions of daily active users. But, there is something else to keep in mind. It can help your SEO. Here are a few categories that work well: Inspiring quotes Questions in text form they engage your followers Photos of items from luxury brands like Louis Vuitton handbags, cars from Ferrari, Coca-Cola, etc.
Sparsely clothed women who would have guessed? You can also focus on Instagram influencer marketing. The reason for that is difficult to understand. You might want to consider joining them. Instagram Stories are stealing users from Snapchat Instagram Stories is a feature that lets users create a coherent series of pictures, videos, or gifs.
And the feature exploded the moment that Instagram created it. How brands are using it today OK. But all of that raises an important question.
How, exactly, are brands using Instagram? What do they use it for? Well, the answer to that question is quite simple. They are using it for engagement. But trying to push for audience engagement is your best bet. On Instagram, though, engagement must come first. YouTube has spawned entire industries and kickstarted thousands of careers. Ten years ago, no one could make a living playing video games. As Nathan Barry says: Teach everything you know. The rise of DIY video filming With social media, anyone can become a star.